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Welcome to Refuse The Brand, your number one source for all things poppin’. We are dedicated to giving you the finest apparel and accessories, while also not forgetting to stay lit, stay up, and stay positive. Refuse The Brand was founded in 2019 by Youtuber, LifeBeingDest. My motive to create Refuse The Brand originated after successfully creating and fulfilling merch orders for 2 years as a one women business. During this interval I only invested into apparel that was distinguished as merch and represented my personality on social media. Within those years I managed to hand package over 1500 orders. Although, it was quite a challenge at first. I started off hand writing labels and taking the bus to the post office carrying about 2-3 trash bags full of merch to ship. Nonetheless, what stimulated me to be outstandingly ambitious about starting my business was that during the year of 2017 I got kicked out of the house by my mother for smoking and posting YouTube videos about it. I was forced to stay with a friend where I was not allowed to shower and had to wear the same clothes for almost 3 weeks straight. My dream at the time was to have my own apartment in Los Angles but I literally had zero dollars to my name. Thankfully, I have a supportive audience I refer to as my beautiful BFF’S on YouTube who continues to support me day by day. I would not be where I am today only after 2 years of starting my business if it was not for my beautiful BFF’S. I am blessed enough to say that with dedication and time I am finally living in my own little apartment in Los Angeles. Although, the dreams don’t stop there! Once I moved to Los Angeles from San Diego I started to attend college at The Fashion Institute of Design and Merchandising. The entire reason why I chose to attend FIDM over any other college was because I specifically wished to get some sort of special connection in the fashion business. I knew how to create and sell merch but I also wanted to expand my knowledge to learn how to create an alternate brand. A brand that caters to everyone not just those who support LifeBeingDest. A brand that has just as much uniqueness as it does chicness. A brand that is fashion forward and also provides comfort. That brand is, Refuse The Brand. We hope you enjoy our apparel and accessories as much as we enjoy creating them for you. If you have any questions or comments, please don't hesitate to contact us.
Sincerely, Dest, Founder
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