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Welcome to Refuse The Brand, your number one source for all things poppin’. We are dedicated to giving you the finest apparel and accessories while never forgetting to stay lit, stay up, and stay positive. Refuse The Brand was founded in 2019 by Youtuber, LifeBeingDest.
As a Youtuber, I have been operating as a one-woman business, successfully creating and fulfilling merch orders since 2017. My motivation to create Refuse The Brand originated from this; during this interval, I only invested into apparel that was distinguished as merch for my social media personality. Within those two years, I managed to hand-package over 1,500 orders.

It was quite a challenge at first; I started off hand-writing labels and taking the bus to the post office, carrying about 2-3 trash bags full of merch to ship. It was hard work, but it only encouraged me even more to be outstandingly ambitious about starting my business. That motivation stretched even further when, during the year of 2017, I got kicked out of the house by my mother for smoking and posting YouTube videos about it. I was forced to stay with a friend where I was not allowed to shower and had to wear the same clothes for almost three weeks straight. At the time, my dream was to have my own apartment in Los Angeles, but I literally had zero dollars to my name. Thankfully, I have a supportive audience I refer to as my Beautiful BFF’S on YouTube who continue to support me day by day. I would not be where I am today, starting my business after only two years, if it was not for my Beautiful BFF’S! I am blessed enough to say that with dedication and time, I am finally living in my own little apartment in Los Angeles, but the dreams don’t stop there! Once I moved to Los Angeles from San Diego, I started to attend college at The Fashion Institute of Design and Merchandising (FIDM). The entire reason why I chose to attend FIDM over any other college was because I specifically wished to get some sort of special connection to the business side of the fashion industry. I knew how to create and sell merch, but I also wanted to expand my knowledge to learn about how to create an alternative brand. A brand that caters to everyone, not just those who support LifeBeingDest. A brand that has just as much uniqueness as it does chicness. A brand that is fashion forward and also provides comfort. That brand is Refuse The Brand. We hope you enjoy our apparel and accessories as much as we enjoy creating them for you. If you have any questions or comments, please don't hesitate to contact us.

Dest, Founder